Word of the Week
(For the week of 29 December 2024 - 4 January 2025)
brand.jack v brandjacked; brandjacking : to preemptively register a domain using the name of a brand owned by a different party, for the purpose of cybersquatting.
ex: "I registered the domain in 1999 with no subconscious intent to brandjack any future celebrity of the same name."